Making the 'mark,' in market.

Making the 'mark,' in market.

According to an article by the independent in December 2005, Primark scores just 2.5 out of 20 on an ethical index that ranks the leading clothing chains on criteria such as workers' rights and whether they do business with oppressive regimes.

However, now with more than 120 stores opened in Britain and Ireland, Primark has become a fashion success during times of economic downturn. "If people shop in Primark because the prices are low then they must be aware that they are low for a reason," said Ruth Rosselson, a spokeswoman for Ethical Consumer. A report in 2009 claimed that Primark clothing was being made in India by factories using child labour.

Debenhams is also favorable amongst shoppers; with the first store opened in 1905- the company has continued to develop- adjusting comfortably with the emergence of online shopping and increased competition of lower priced stores. The introduction to the Debenhams store card and catalogue have also enhanced loyalty amongst consumers.

This pulls into question the capacity of space left in the market for independent businesses in local towns. Many attempts have been made to stand up to cheap clothes and to the diverse range of brands but succession is still not evident within our communities. We interviewed Carl- owner of independent business 'KAT WALC' in Eastbourne to gain an insight into the struggle and determination needed to start a retail business. Opening just nine weeks ago, Carl explained how his business plan consisting of a selling, swapping and buying regime was hopeful.  

(Leanne Carty)

 

Carl's hoping to 'go up more.'

'KAT WALC,' is a FASHION outlet of creativity within the Enterprise shopping centre located in Eastbourne, East Sussex. What makes this independent retailer different from the rest? Can it compete with the big brands? We talk to Carl the owner of the store to explore these issues.

An unusual occupation for a middle aged man, nine weeks into starting up his 'quality branded,' womens-wear store he talks of his high hopes for the present and future. Surprisingly he finds himself not threatened by the 'big brands,' as "people bring in stuff that is bought from different places," he explains. He does not describe his store as 'second-hand,' but as 'quality branded.'

Despite this positive attitude, he is aware of the current economic climate, 'It's early days, init." He believes he has created a whole new concept of selling clothes. "I think because of the uniqueness of the concept, It should work, It should work, yeah!" he says with enthusiasm. He physically shows us how he gets brands such as Jane Norman, Lipsy, Monsoon and Next, "All the high street stuff." But is it reflective of current fashion?

Many people could take to his positive attitude. In reassurance to himself and other possible independent retailers he suggests that, "Once people know where you are, they find you." He works on recommendations and making 'his name,' within the current market.

Looking forward a year or two will 'KAT WALC,' still be standing strong? Well, Carl hopes to open up 'a few,' shops within the busy city of Brighton. There is no stopping him, his business card asks of interest in parties and other promotions including 'fashion shows,' and 'awareness makeovers.' Could this work? Well he seems to think so. He claims that the bigger brands are of no threat to him or his business and he hopes to still be behind the till for a few more years yet to come.

Make a visit to KAT WALC via: The Enterprise Centre, Eastbourne, BN21.

Or alternatively call Carl on: 07790655398.

(Chloe Knott)

 

  Why do independent businesses fail?

·         Overspending/lack of funds- you need to save money during times of a boom to prepare for recession/slumps

·         Poor management- regular meetings with your staff will increase efficiency

·         Lack of advertising- first impressions are everything in a market, neater designs will mean      more consumers

·          Under-educated in the area of business- before opening you need to brush up on business skills

·         Competition- bigger firms will have better supplies of products, therefore a more original and complex idea may have more chance of succeeding

·         Failure to carry out market research- you need to ask for potential consumers' opinions (they are the people who will buy your products, after all)

(Leanne Carty)